In line with its mission to fuse commercial success with human-centered values, OTO—the leading shipping gateway across the Arab world and Turkey—has unveiled its newest social impact initiative: ATHAR (which means Impac). This initiative redefines what it means to ship with purpose by ensuring that every successful delivery on OTO’s platform becomes a force for good.
ATHAR isn’t just a campaign—it’s a culture. A movement. A new way of doing business that sees every order not just as a transaction, but as an opportunity to shape a better, more compassionate world.
Since its launch, ATHAR has resonated deeply with OTO’s customer base. Merchants have embraced the idea of linking their business success with a bigger cause—echoing a shared desire to leave behind more than profits: to leave behind purpose.
Social media platforms lit up with merchants and partners applauding OTO’s initiative, recognizing it as a game-changing example of how commerce can carry a conscience.
What makes ATHAR even more powerful? It asks nothing extra from merchants or shipping partners. Shipping rates remain unchanged—OTO covers the donations from its own revenue. For every order delivered, OTO donates a portion to carefully vetted charitable organizations—at no extra cost to the business.
Mohammed Al-Razzaz, Co-Founder and CEO of OTO, shared his thoughts on the initiative:
“At the end of our days, what remains is not what we earned—but what we gave. ATHAR is our way of making every shipment count. A legacy built not just on numbers, but on hearts touched and lives changed.”
He added:
“I call on fellow entrepreneurs in our region to join this movement—blend growth with grace, and let your business leave an impact that matters.”
Watch the full story here:
To ensure every donation reaches those who need it most, OTO has established rigorous criteria for partner charities:
- Official registration and regulatory approval
- Transparency and measurable program outcomes
- Focus on vital sectors like education, healthcare, and emergency relief
- A proven ability to report on real-world impact
- Shared values and vision with OTO
One Shipment. A World of Difference.
ATHAR isn’t a limited-time initiative. It’s OTO’s new philosophy. Every package delivered, every eCommerce order fulfilled, and every effort by OTO and its partners can be transformed into a meaningful contribution to humanity.
Because the greatest impact isn’t always seen in numbers—it’s felt in hearts.
