The electronics sector in Saudi Arabia is one of the vast sectors, boasting a wide array of specialized fields and an increasing number of online stores dedicated to selling various types of products within this sector.
This presents a significant challenge for e-commerce stores to demonstrate their capabilities, satisfy customers, foster loyalty, and consequently, boost profits.
When we mention electronic products here, we’re referring to certain categories of products and tools that fall within the realm of manufacturing other devices.
Have you ever considered finding someone who sells this category of products online? And what could be the suitable approach for selling this type of product? What are the challenges facing this trade, and how can they be overcome?
All this and more will be discussed, as we delve into glimpses of the journey of “Etqan,” a Saudi business specialized in selling complex and specialized electronic products.
What is Etqan and its products?
Etqan Electronics was launched in 2011 as the first electronic establishment in the Kingdom to sell technological electronic products used in the manufacturing of other electronic products such as smart keys, switches, smart locks, sensitive components like boards, circuits, and microchips, as well as everything related to microcontrollers, capacitors, resistors, oscillators, sensors, etc.
The idea of launching Etqan Electronics was the result of passion and study, as its founder, Dawood Badoud, graduated from the College of Technology and Communications, specializing in electronics.
This prompted him to start his business project in this important field, seeing the need of many students, engineers, and researchers for these tools, which are essential parts of their academic, research, or practical projects.
Among the reasons for specializing in such products was the founder’s belief in the future technological developments in this sector and the increasing reliance on complex electronic chips and circuits, as well as smart systems based on AI technologies, which have become part of daily life. Thus, the establishment became a contributing element to this development.
This underscores the importance of combining passion with a deep understanding of the intended business field and conducting in-depth market studies to understand its current needs, growth potential, and future expansion possibilities to ensure continuous success.
What distinguishes Etqan Establishment from its competitors
Etqan Electronics Store has many features, the most prominent of which are:
- Diversity of technological electronic products to meet various customer needs.
- Providing high-quality products from the best manufacturers in the world.
- Offering competitive prices to attract consumer attention.
- Providing exceptional customer service to support and respond to customer inquiries and questions.
Despite the success of the establishment in this sector, it has faced many challenges and obstacles along the way, especially in the specialized sale of highly sensitive and specialized electronic products targeting specific categories of users.
The main challenges faced by Etqan
One of the most prominent challenges that the store faced from a marketing perspective was the difficulty of promoting products and highlighting their features to consumers due to the limited marketing channels suitable for these products targeting specific segments of the audience.
Initially, the project relied on traditional sales methods, including branches of the establishment spread across several cities in Saudi Arabia, and word-of-mouth recommendations among students, researchers, and colleagues for the establishment’s products.
However, this marketing approach did not align with the rapid growth in light of technological advancements. Thus, an online store was launched, and Google ads were adopted as a primary marketing channel to promote the precision electronic products offered. This was accompanied by continuously studying the market situation and consumer needs to provide products that meet these needs.
On the other hand, there was a significant obstacle encountered by the store during its growth journey, represented by the rising shipping costs, along with the limited interaction and connection with shipping companies due to the nature of the binding contracts and associated requirements.
This prompted Etqan to search for an innovative solution to overcome this challenge and provide sufficient support for shipping orders easily and at a low cost.
OTO A Turning Point in Shipping Services for Etqan Establishment
OTO, as a comprehensive shipping gateway in the Arab world, has played a pivotal role in improving shipping services for Etqan. It significantly contributed to reducing shipping costs and opened the door to dealing with various available delivery companies and shipping customers’ orders without binding contracts.
This allowed the establishment’s employees the opportunity to compare shipping prices for each company and choose the most suitable option.
Moreover, OTO has helped Etqan Establishment manage orders and ship them easily through a user-friendly control panel, benefiting from the intelligent automation feature that enables orders to be processed automatically according to custom rules.
OTO has become the key turning point in the success of Etqan’s online store, driving it towards sustainability and growth.
In conclusion, success is not achieved by chance but through careful planning, study, and specialization in products that can be well understood, along with perseverance and keeping up with modern trends. This enhances competitiveness and achieves more profits.
