Skyrocket Your White Friday Sales: 14 Proven Strategies

Offers… discounts… promotions…

Online stores in the MENA region and around the world are competing to increase White Friday sales in an attempt to make up for missed sales throughout the year.

Consider the potential impact of just one month on your store’s sales, particularly during peak seasons like White Friday. For instance, MENA shoppers spent 40% more during White Friday week in 2023, a clear indicator of the potential for significant sales growth.

It’s a common trend among consumers to delay their shopping plans until the start of the White Friday sales season. They do this to take advantage of the intense competition between stores and brands, secure the best deals, and save as much money as possible.

Given the massive scale of the season, the fierce competition, and the potential for higher sales, it’s clear that early preparation is key. By announcing your offers and discounts now, you can attract a larger customer base and significantly boost your sales.

Now, the question is:

Why Should You Promote Your White Friday Sales Early?

Because studies have shown that almost 70% of Emiratis and over 50% of Saudis make online purchases especially in the weeks before and during White Friday.

And simply, this is what the vast majority of stores and brands do. It’s not a waste of resources or marketing budget, but an attempt to stay at the forefront of the scene and reap the most benefits.

Let’s take a quick example of one Saudi store specializing in handmade sweets and pastries: Dyafat Rateel.

What they’re doing:

When you browse their online store, you’ll notice White Friday sales deals showcased everywhere, with unique and festive designs created just for this occasion. The free shipping offer is also prominently featured across the page, both in text and as part of the visuals. A special White Friday offer stands out at the top of the page, while a dedicated “Discounts” section is placed at the start of the main menu, highlighted with a unique color to catch attention.

The store also has an active advertising campaign on Google, albeit not directly associated with White Friday. This multifaceted approach demonstrates the store’s efforts to reach its audience across various platforms.

If you haven’t started preparing yet for White Friday sales season, don’t fret. It’s not too late.

Everything you need to know about last-minute White Friday preparations

To make the most of White Friday, focus on impactful last-minute strategies that elevate your brand and attract customers. You don’t have to reinvent the wheel, but it’s essential to steer it in a unique direction that sets you apart. Start by ensuring your store’s promotions, website design, and product pages are fully optimized for the high traffic you’ll receive. Quick, effective updates like adding a countdown timer, offering exclusive bundles, and providing special discounts for early-bird customers can create a sense of urgency.

Additionally, boost customer trust by featuring user reviews and testimonials prominently, especially on high-demand items. Small details, like displaying “limited stock” notifications, can drive conversions and push last-minute buyers to make quick decisions. Finally, highlight the convenience of your store with benefits like free shipping, express delivery options, or even a dedicated customer service team available to answer questions instantly.

Here are 9 last-minute, low-cost tactics and strategies that you can start implementing now:

Create excitement before the big day by sharing sneak peeks of your best White Friday deals on social media. Use Stories, Reels, and countdowns to build anticipation, and give customers just enough information to spark curiosity. You can even run mini-contests or giveaways to encourage followers to share posts, widening your reach right before White Friday.

While teasing your White Friday deals on social media is a great start, consider diversifying your content to keep your audience engaged. Share behind-the-scenes glimpses of your product preparation, sneak peeks of upcoming deals, or even customer testimonials. Engage your followers by asking them questions, running polls, or hosting live sessions to create a buzz around your campaign. Don’t forget to incorporate user-generated content by encouraging customers to share their purchases on social media, adding authenticity and extending your reach.

3. Collaborate with Influencers or Partners

Influencer marketing is a powerful way to amplify your reach during White Friday. Consider partnering with local influencers or content creators who align with your brand values. They can help you expand your visibility by showcasing your products in creative ways. Whether through unboxing videos, styling tips, or product recommendations, influencer collaborations can build excitement and trust, driving traffic and sales to your store.

4. Reward VIPs with Early Access and Exclusive Perks

Show appreciation to your loyal customers by offering them early access to White Friday deals or exclusive discounts. Send VIP notifications via email or SMS to make them feel special, letting them shop deals a few hours early or access exclusive perks. This tactic can drive early sales and boost customer loyalty at little to no cost.

5. Run Flash Sales for Early Birds

Kick off White Friday sales with a limited-time flash sale to capture early shoppers. Offer attractive discounts for just a few hours or for the first customers to visit your store. Flash sales create urgency, drive traffic early in the day, and give customers a reason to make your store their first stop.

6. Create Bundles and Offer Free Gifts

Increase your average order value by bundling popular products or offering a free gift with purchase. This is especially effective for last-minute shoppers looking for value and convenience. Highlight bundles as exclusive White Friday offers, showing customers they can get more for less if they act quickly.

7. Introduce Flexible Payment Options

Make shopping more appealing by offering flexible payment options, such as “buy now, pay later” services or installment plans. White Friday is a great time to attract cost-conscious customers who may spend more if they can pay over time. Promote these options prominently, especially on high-value items.

Extend your White Friday sales reach by incentivizing customers to share their purchases on social media. Offer small discounts, loyalty points, or entry into a giveaway for customers who post about their purchases with your store’s hashtag. This user-generated content can drive organic traffic and build brand buzz at no extra cost.

9. Offer Quick Delivery and Standout Packaging

Last-minute shoppers appreciate fast, reliable delivery. Highlight express shipping options and aim to deliver quickly to capture more sales. Additionally, make your packaging memorable and include a small thank-you note or a branded sticker—this thoughtful touch enhances the customer experience and encourages repeat purchases.

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Other Proven Ideas to Increase White Friday Sales

With White Friday just around the corner, how will you promote your store and drive sales during this major shopping season? What are the latest trends and proven strategies for maximizing reach and impact? Which methods deliver the best results for retailers looking to stand out? Here are 5 more ideas for you:

1. Give White Friday Your Unique Twist

Originally known as “Black Friday,” this event became “White Friday” in the region to respect the sanctity of Friday. Consider adding your own brand twist by choosing a signature color—like “Green Friday” by Careem, “Yellow Friday” by Noon, or “Red Friday” by Alsaif Gallery. This approach can strengthen brand identity and make your campaign memorable. For instance, Noon’s “Yellow Friday” in 2019 saw its weekly revenue multiply by eight, with a doubling of conversion rates, a 50% increase in cart value, and triple the time shoppers spent on-site. Customizing the theme can yield impressive results.

2. Offer a Unique or Bigger Discount

In Saudi Arabia, customers are used to discounts across various occasions, like National Day and Eid, making it vital to differentiate your White Friday offers. If customers see the same discounts they’re used to, they may overlook them. Plan your annual promotions strategically, ensuring your White Friday discounts are either the largest or uniquely valuable compared to previous offers. Alsaif Gallery exemplifies this by crafting promotional campaigns that stand out—each word, discount, and design thoughtfully aligned to capture attention and drive results.

3. Be Generous with Multiple Discounts and Offers

Look at how brands like Sun & Sand Sports approach White Friday sales—they offer multiple layers of discounts, such as a base discount and added offers for specific purchases or payment methods. Faces also introduced a “Pink Friday,” creatively differentiating their campaign with themed colors and exclusive promotions. You might consider a similar approach, offering diverse deals throughout November, including free shipping, BOGO offers, bundles, or a discount on select products. Variety in promotions can engage a wider range of shoppers and keep them returning for more.

4. Use Urgency to Drive Action

Tactics like “Special offer for one hour only” or “Limited stock available” create urgency and prompt hesitant customers to act quickly. The fear of missing out (FOMO) continues to be a powerful motivator. For instance, Sun & Sand Sports uses countdown clocks on its homepage, highlighting how much time remains before deals end. Even though many customers recognize this technique, it still drives sales by creating a sense of immediacy.

5. Keep Customers Anticipating New Offers

Flash sales, with steep discounts for limited times, are a proven method to build excitement. Advertise them in advance to encourage customers to visit your site at specific times, ensuring they don’t miss the deal. Jumia, for example, has seen tremendous success by running flash sales during peak seasons, drawing customers in with significant discounts and symbolic prices, sometimes as low as 1 SAR for high-value items. This creates a sense of urgency and keeps customers engaged with your store.

The Time to Increase White Friday Sales Is Now

When it comes to White Friday sales, a well-targeted, streamlined approach will set you apart in the rush. Here’s a quick checklist to make the most of the season without overcomplicating things:

Choose One or Two Standout Strategies: Focus on one or two promotional ideas that align best with your brand. Combining a few well-executed ideas will have more impact than trying everything at once.
Segment and Personalize: Group your customers by demographics or interests, and tailor your offers and messaging to match each segment. Targeted messaging resonates more, boosting conversion rates.
Experiment and Adjust Quickly: Use data analytics to track performance in real-time. Make quick adjustments to keep your campaign fresh and relevant, optimizing results as you go.
Keep an Eye on Competitors: Competitors may launch last-minute offers that could impact your strategy. Stay flexible, monitor the landscape, and pivot if necessary to maintain your edge.
Prioritize Logistics and Customer Support: Ensure your team is ready for increased sales and inquiries. Have a solid logistics plan to avoid shipping delays, as customer satisfaction depends on smooth delivery.
Retain Your New Customers: After White Friday, keep new customers engaged. Follow up with exclusive discounts, loyalty offers, or personalized emails to encourage repeat purchases and build long-term relationships.
Partner with Reliable Shipping Providers: The right shipping partner, like OTO, can help you handle high volumes and ship fast with multiple carriers, ensuring customer satisfaction during peak demand.

As you prepare for this exciting season, remember that OTO is here to support your shipping and logistics needs. Log in to your OTO account today to explore new features and strategies designed specifically for your business. Let’s work together to make this White Friday your most successful one yet!

Good luck!

					
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