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Scented Success: Insights and Strategies for Growth in the MENA Region

Gain valuable consumer insights and stay ahead of the competition with the most up-to-date statistics on the MENA and KSA perfume industry. 

What can you expect?

Find actionable tips on how to achieve success in 2023 by discovering the latest consumer preferences and needs, which will give you an edge over competition.

MENA perfume market is projected to reach $20 billion by 2027.

KSA boasts the largest perfume market in the MENA region, valued at $1.2 billion.

60% of Saudi consumers now feel comfortable making high-value purchases online.

Average Saudi Arabian consumer spends 500 SAR per year on fragrances.

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